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Business Plan-Establishment of a Small Business
Zbranková, Eva ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
This thesis deals with the business plan for starting a new small business specializing in healthy lifestyle that would fill a gap in the market. The goal is to start operating business entity, analyze competition, state marketing strategy and focus on the target group of customers, but also to evaluate the company from a financial point of view.
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Information System Assessment and Proposal of ICT Modification
Oháňka, Petr ; Koch, Miloš (referee) ; Novák, Lukáš (advisor)
The diploma thesis focuses on the assessment of the information system and the proposal of changes. The starting point for the analytical and design part was the theoretical basis of the issue. The methods used are from the project management environment. The output of this work are suggestions for the organization should strengthen the weaknesses of the information system. Furthermore, the implementation of a tool for project management, including the necessary funds and its alternatives. All proposals for possible solutions are aimed at the company, which operates in the segment of human resources.
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Business Plan
Janíková, Veronika ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
This thesis deals with the development and creation of a business plan itself, which should serve to establish a pension in Mestecko Trnavka. Theoretical foundations are formulated in the second chapter, where also explains various concepts for a proper understanding of the issue. The next section presents an analysis of the current situation and custom design solutions business plan for opening a particular business accommodation Trnava pension. In conclusion, I will evaluate the targets and the objectives of the work here is to confirm or refute the hypothesis.
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Development of Business Activities of Company H SORTA s.r.o.
Hejlová, Veronika ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
This diploma thesis is focused on the development of business activities of company H SORTA s.r.o., dealing with the sale of engineering goods. The aim of the thesis was to develop a proposal for the possibility of expanding activities based on the evaluation of analyzes of the external and internal environment. The results showed that for the company is the best to use strengths to take advantage of opportunities. At the end of the work are formulated steps for the introduction of a new range of products, which will ensure the development of the company through increased sales and awareness of the company.
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Marketing Mix of the Selected company at Sweden B2B market
Orgoníková, Marika ; Šimberová, Iveta (referee) ; Milichovský, František (advisor)
This diploma theses is focused on marketing mix of a selected company which operates in an international environment. .The diploma thesis consists of three parts. The theoretical part focuses on the description of basic characteristics and concepts which are related to given issue. The analytical part consists of analyses performed in both internal and external environment of the company WoodBag s. r. o. on the assumption of its future expansion to the Swedish market. Results that we achieved are stated in SWOT analysis. The final part is the draft part, in which recommendations and potential suggestions from perspective of marketing mix towards successful expansion of the company to the Swedish market with results from particular analyses and theoretical background are presented.
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Krizový management podniku v energetickém odvětví
Jestřebecký, Jaromír
Jestřebecký, J. Crisis management in the energy sector. Master’s thesis. Brno: Mendel University in Brno, 2023. The master’s thesis deals with the crisis management of an enterprise oper-ating in the energy sector as a supplier of electricity and natural gas. The aim of the thesis is to identify and quantify the impact of the current energy crisis and related legislative regulations on the company's management through risk man-agement tools, crisis management, analysis of the company's external and internal environment. Subsequently, measures will be proposed to reduce the impact of the crisis and to adjust the company's future activities with regard to possible fu-ture market scenarios.
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Marketing Strategy of the Accommodation Facility
BERÁNKOVÁ, Tereza
The aim of this diploma thesis is to set a marketing strategy for accommodation facility based on theoretical knowledge, carried out analysis and survey of customer satisfaction. As an accommodation facility has been selected a family guesthouse called Penzion Na Špičáku which is located in Český Krumlov. This diploma thesis explains terms as a marketing, strategic marketing, marketing strategy, strategic marketing process and other important terms for well understanding of given topic. For the research in this thesis, there are selected analysis of internal and external environment, competition analysis, SWOT analysis and short questionnaire of customer satisfaction. Due to the Covid-19 pandemic, the analysis of impacts on other similar accommodation facilities has been added into this thesis. Based on the outcome of the research and analysis, there is suggested a marketing strategy and actions that would lead to higher competitiveness of chosen guesthouse.
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Information System Assessment and Proposal of ICT Modification
Oháňka, Petr ; Koch, Miloš (referee) ; Novák, Lukáš (advisor)
The diploma thesis focuses on the assessment of the information system and the proposal of changes. The starting point for the analytical and design part was the theoretical basis of the issue. The methods used are from the project management environment. The output of this work are suggestions for the organization should strengthen the weaknesses of the information system. Furthermore, the implementation of a tool for project management, including the necessary funds and its alternatives. All proposals for possible solutions are aimed at the company, which operates in the segment of human resources.
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Marketing Mix of the Selected company at Sweden B2B market
Orgoníková, Marika ; Šimberová, Iveta (referee) ; Milichovský, František (advisor)
This diploma theses is focused on marketing mix of a selected company which operates in an international environment. .The diploma thesis consists of three parts. The theoretical part focuses on the description of basic characteristics and concepts which are related to given issue. The analytical part consists of analyses performed in both internal and external environment of the company WoodBag s. r. o. on the assumption of its future expansion to the Swedish market. Results that we achieved are stated in SWOT analysis. The final part is the draft part, in which recommendations and potential suggestions from perspective of marketing mix towards successful expansion of the company to the Swedish market with results from particular analyses and theoretical background are presented.
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Development of Business Activities of Company H SORTA s.r.o.
Hejlová, Veronika ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
This diploma thesis is focused on the development of business activities of company H SORTA s.r.o., dealing with the sale of engineering goods. The aim of the thesis was to develop a proposal for the possibility of expanding activities based on the evaluation of analyzes of the external and internal environment. The results showed that for the company is the best to use strengths to take advantage of opportunities. At the end of the work are formulated steps for the introduction of a new range of products, which will ensure the development of the company through increased sales and awareness of the company.
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